Two years ago when Beth Stewart's board service for General Growth Properties ended, and after several months of searching for a new role, she concluded “there was no demand for women” and decided to start her own business, Trewstar.
In a recent New York Times article Stewart said, “I saw how difficult it was for a woman to become a director.” She added, “I started this business because I saw a gap in the market, and I believe I have a different approach to the other alternatives out there.”
As Facebook prepared to go public last April, Stewart's firm helped to publicize the lack of women on their board. A few short months later, Facebook named its first female director, Sheryl Sandberg.
Stewart recently co-hosted an event where she discussed a variety of corporate governance topics for women directors. She offered examples of potential obstacles and encouraged the attendees to discuss possible responses. Her point, she said, is “to brainstorm about specific blocking and tackling techniques to overcome the subtle resistance.”